Microsoft - Complexcon
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Microsoft - Home Office Upgrade
The "Home Office Upgrade" is a Microsoft Surface initiative designed to equip people with Surface devices that empower them to pursue their passion, whatever form it takes.
The initiative has been documented in video format so that the inspirational story of each winner of this sweepstakes-style initiative can be shared with the world.
The initiative exists at the intersection of two typically disparate practices: corporate social responsibility and branded content. The result is a true hybrid of forms: equal parts micro-documentary and hero spotlight, which come together in a form that organically shows the transformational power of Surface technology.